Process

Identity development for Southern Rouge, a make-up and hairstyling company based in Georgia. Playing off a rouge-based palette, look should capture the rich history of the South.

Identity development for Ethereal Beauty by Michelle Ray Smith, an NYC based make-up artist. Focus on a natural look, with soft, feminine accents to keep it pretty.

Logo development for AP Test Service, LLC, a company focused on helping high school students apply for college and career guidance. Logo needed to be fresh, bold, clean and easily recognizable. Preferred blue and orange palette, needed to be a memorable concept.

Redesign of daytime actress Stephanie Gatschet’s Web site. Layout and navigation to remain the same while the overall design needs to be updated, with a focus of soft and feminine details.

Logo and packaging development process for Twysted, a line of dairy based fruit smoothies featuring a unique combination of fresh, organic fruits.

Logo and packaging development process for Pastitsio, a line of classic Greek, Italian and Mediterranean pastas and sauces.

Identity development process for Harry & David , a fruit and gift basket company. New brand focuses on the company’s rich, warm and classic roots. Includes updates to letterhead, ads, packaging and more.