feminine

Identity and web site development for Ethereal Beauty by Michelle Ray Smith, an NYC based make-up artist. Focus on a natural look, with soft, feminine accents to keep it pretty.

Identity development for Southern Rouge, a make-up and hairstyling company based in Georgia. Playing off a rouge-based palette, look should capture the rich history of the South.

A theme of promotional feminine birthday cards. Uses bright, fresh color, layered art and clearfold overlays to create dimension.

Redesign of daytime actress Stephanie Gatschet’s Web site. Layout and navigation to remain the same while the overall design needs to be updated, with a focus of soft and feminine details.

Sampling of cards from 2010 Mother’s Day. Focus on soft, feminine palettes with organic layering.

Series of everyday greeting cards for Target. Focus on bold, bright color, fresh palettes, contemporary layouts and innovative typography.

Developed identity and packaging for new fruit smoothie brand Twysted. Targeted at females aged 15-28, the design is contemporary, colorful and organic.

Logo and packaging development process for Twysted, a line of dairy based fruit smoothies featuring a unique combination of fresh, organic fruits.

Redesigned White Rain shampoo logo and bottle, targeting teenage girls. Utilizes bright colors, high contrast patterns and edgy typography for a hip and trendy look.

A redesign concept for Soap Opera Weekly, a publication in need of a modern, updated look. Focus on clean and clear presentation of information as well as fresh photography.

Web site for model and actress Michelle Ray Smith. Designed to be feminine, warm and welcoming for fans of Michelle’s work. Incorporates floral photography, with glowing, magical elements.

Web site for actress Stephanie Gatschet. Soft touches of nostalgia and femininity with easy navigation to important information. System to include various sections of the Web site that need to be differentiated.

Web site for model and actress Misty Rice. Designed to incorporate photography, with soft, romantic touches of femininity.