logo

Identity and web site development for Ethereal Beauty by Michelle Ray Smith, an NYC based make-up artist. Focus on a natural look, with soft, feminine accents to keep it pretty.

Identity development for Southern Rouge, a make-up and hairstyling company based in Georgia. Playing off a rouge-based palette, look should capture the rich history of the South.

Logo development for AP Test Service, LLC, a company focused on helping high school students apply for college and career guidance. Logo needed to be fresh, bold, clean and easily recognizable. Preferred blue and orange palette, needed to be a memorable concept.

Identity and Web site for fashion stylist Blair Brodar. Focus on high contrast typography. Web site to be Flash displaying large digital photos representing Blair’s work.

The first identity developed for Jamie Kulig and JamieKulig.com. Features six words relating to pieces within the system and is further organized with a bright color system.

Developed identity and packaging for new fruit smoothie brand Twysted. Targeted at females aged 15-28, the design is contemporary, colorful and organic.

Logo and packaging development process for Twysted, a line of dairy based fruit smoothies featuring a unique combination of fresh, organic fruits.

Redesigned White Rain shampoo logo and bottle, targeting teenage girls. Utilizes bright colors, high contrast patterns and edgy typography for a hip and trendy look.

Created the brand Pastitsio, a company known for its classic Greek, Italian and Mediterranean pastas and sauces. The rich heritage of these regions was heavily incorporated into the company’s identity.

Logo and packaging development process for Pastitsio, a line of classic Greek, Italian and Mediterranean pastas and sauces.

Redesigned the corporate identity of Harry & David, a fruit and gift basket company. New brand focuses on the company’s rich, warm and classic roots.

Identity development process for Harry & David , a fruit and gift basket company. New brand focuses on the company’s rich, warm and classic roots. Includes updates to letterhead, ads, packaging and more.

Identity and Web site for The Club 4 Me, a children’s group focused on manners and etiquette. Design needed to be fun, energetic and appropriate for the age level of the target demographic.

A redesign concept for Soap Opera Weekly, a publication in need of a modern, updated look. Focus on clean and clear presentation of information as well as fresh photography.